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This site states the following, "Why should you use a mortgage banker? Because you need an advocate who represents only YOU." Our analyzers noticed that the web page also stated " Will help you define your financial goals, then guide you through each step, from completing your application to signing your final closing papers." The Website also stated " Is a financial specialist who understands your financial needs. As a direct lender, Provident Mortgage. A commitment letter from Provident Mortgage. Helps you make the most of your home buying dollar." The website's header had mortgage as the most important keyword. It was followed by mortgages, mortgages on the internet, and home loans which isn't as highly ranked as mortgage. The next words the site uses is real estate finance. mortgage on line was also included and will not be understood by web engines.